Project Goals
The goal was to redesign the entire mobile booking flow, streamline the check-in process to under 30 seconds, integrate loyalty program tracking along with boarding pass synchronization, and improve the overall visual hierarchy for a more intuitive user experience.
Results
The redesigned Blue Bird app dramatically improved customer engagement across key metrics.
52% faster check-in time
63% increase in return sessions
41% drop in support tickets
The redesigned Blue Bird app dramatically improved customer engagement across key metrics.
Faster check-in time
63%
Increase in return sessions
41%
Drop in support tickets
Client Review
